Hey there! Thanks for signing up or clicking or whatever brought you to this.

I'm Ray Arsenault. Been doing digital marketing, events, influencer sales/partnerships, and producing live shows for about 10 years now. Worked in video games, furniture/retail (Ashley, LoLoi), ecommerce, esports (Allied). It's been a mix—some wins, some disasters, but always interesting.

At home it's me, my wife Lisa (who's way better at life than I am), our two girls Sabrina and Harper (both under 6 and already running the show), two dogs, and one cat who thinks he owns everything.

This newsletter is just me sharing what I've picked up. Tips on campaigns that actually worked (or bombed so you don't have to), how influencer deals go down, putting on events without losing your mind, blending work with dad life when everything's colliding. No big promises, just real stuff - no fluff.

If it sucks or you want something different, hit reply. Or tell me what you're dealing with right now… marketing headaches, event nightmare, kid-related chaos…whatever.

More coming soon.